Winter Color Trends
The winter of 2025 revolves around a combination of rich tones, fresh accents, and bold effects. Trend reports show that both neutral, warm colors and cooler, glossy finishes are receiving a lot of attention. A particularly striking trend is the warm brown tone, named the color of 2025: "Mocha Mousse."
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Think warm brown eyeshadow or a soft brown eyeliner.
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Why does it work? Brown is versatile, flattering for many skin types, and creates a beautiful contrast with winter's cooler tones.
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Styling tip: Pair a brown lip color with subtle blush and minimalist eye makeup for an elegant look. Or use brown tones as a base for your eyeshadow and add an accent color.
Dark, rich lip colors are also coming to the forefront. According to trend analyses, shades like berry, dark cherry, and even black-red lips will be popular.
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These colors instantly add drama and elegance.
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They are perfect for the colder months when your makeup can be a bit stronger.
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Styling tip: Keep the rest of your makeup quite simple (subtle eyeshadow) so that the lips stand out.
Icy/Glossy Finishes for Eyes and Skin
In addition to colors, we are seeing special finishes like glossy or lightly metallic tones for eyes or accent areas.
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For the skin: A satin or semi-matte finish that radiates without being shiny.
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For the eyes: Light gloss, sometimes even icy tones, metallic shimmers.
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Styling tip: For daytime, choose a subtle gloss on the moving eyelid; for evening, go for full-on metallic or shimmer accents.
Color Accents – Unexpected Shades for the Eyes
In addition to the base colors, we are seeing accent colors like mint green, purple, and even fresh pastels in eye makeup.
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These colors add a modern twist and break the classic winter palette.
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Styling tip: Choose one striking color on the eyelid or as eyeliner, and keep the rest neutral.
Natural Skin & Subtle Color – “Clean Glam”
At the same time, there’s a trend back towards simplicity: a natural look, healthy skin, and less heavy makeup.
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The focus is on good skincare + subtle makeup.
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Styling tip: A light foundation, a bit of blush, and lip gloss/balm, and you’re good to go.
Favorites for This Winter
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Warm brown lip color, a classic with a twist
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Dark berry lips for drama
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Warm brown eyeshadow – the color of this winter
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Icy/shimmer eyeshadow for festive occasions
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Unexpected color accents on the eyes (mint, purple)
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Minimalist makeup with a beautiful skin base
Closing Thought
With the right colors, you can refresh your look, personalize it, and let your style speak for itself. Whether you choose the warm brown tones, the bold berry lip, or a fresh accent-colored eye makeup, the most important thing is that you choose something that you feel great in.
